Saturday, April 16, 2011

Be Aware of 7 Mistakes

Moving to a new job is exciting, but one wrong step at the workplace can put a brake on your ambitions. Here’s how you can evert professional disasters.

“In the initial stages, don’t mix career and money, your priority should be the job profile based on your capabilities, which will help you hone your skills and grow. Once you’re established, the money will come……………..”

Whether you’ve snagged your first job or shifted to a new one recently, you need to follow work etiquette. For, a wrong work word or a shoddy presentation may be akin to committing career hara-kiri. Here are the habits, attitudes and behaviour patterns that are a strict no-no at the workplace.

1. I want everything, now: Instant gratification may be your buzzword, but it’s not going to work at office. You can not accumulate five years worth of experience in one year, nor can you get the hefty salaries your senior your employers believe you’re worth. “A mistake often made by freshers is that they run after high-paying jobs. In the initial stages, don’t mix career and money. Your priority should be the job profile based on your capabilities, which will help you hone your skills and grow. Once you’re established, the money will come, “say Nidhi Gaur, head, HR, Wiley India. Just putting in your best may not be enough. Your efforts will also have to be fruitful. “If you expect more compensation, remember that the worth of the individual should increase along with the cost,” says Sunil Goel, GEO, GlobalHunt, an HR company.

2. I don’t need to be punctual : Timing is essential. You’re professional now and a ‘sorry, my brother split milk over my homework’ excuse isn’t going to work. Your assignment should be finished before the deadline, with enough time to spare, so that you can polish it, Unlike college, a ‘C’ grade- even once- does matter. If you disappoint your seniors, getting another chance is going to be tough. If your office doesn’t run on at 9-to-5 schedule, ensure that you have a fixed time for coming in and leaving, so that your colleagues can reply on you to be available during those hours.

3. This is all I’m going to do: If you stick rigidly to your job description, you may miss out on opportunities to be noticed. Take up tasks beyond the routine ones, especially those that can demonstrate your untapped talents. This also proves that you’re willing to take initiative. If you are new, you may get saddled with jobs that others don’t want or hours nobody else is willing to put in. If you grumble at being given extra work, it may put off your superiors. “Accept projects on the basis of where you want to be after three years. If you want to replace your boss, You will have to work more than you would to justify your salary,” says Satya Narayanan, founder, Career Launcher.

4. What’s a network? You may be a genius, but there will be times when you hit a roadblock. This is when your network of peers will come to your rescue as you can take their advice. It also helps you stay abreast of the latest issues in your field. Keep in touch with college mates, mingle during conferences and functions, and join a professional networking site. However, ensure that you don’t mix personal and professional lives. Avoid adding colleagues and bosses to your friends’ list on social networking sites. Even if you don’t post an inappropriate message about your work place, there’s no way of ensuring that your friends won’t.

5. I’m the only one who made it a success: No man is an island, especially not in crowded cubicles. In an office, you need to work as a team. If you do well, give credit where it’s due, especially to your juniors. Even if you don’t get along with someone, be polite. There’s no place for anger or tantrums at the workplace. Remember, your electronic mails are being sent through your employer’s server, so bad-mouthing someone on mail or chats in office could lead to an embarrassing fiasco. Don’t crib about your colleagues’ work profile or the fact that they are favored. Your talent cannot remain hidden for long, neither can other people’s incompetency. You’ll look like a fool if your own work falls short of the mark.

6. I’m the best, I’m irreplaceable, I deserve that promotion: If you belief you are the only one who can do the job right, back your conviction with accomplishments. There’s a difference between boasting and delivering. This doesn’t mean that you shouldn’t promote yourself, but do it subtly. Before you jump at the chance to be promoted, ask yourself: am I prepare for it? A promotion not only means more professional responsibilities, but also to shoulder these. If you aren’t , the step may backfire and destroy chances of future promotions. Don’t promise to get something done with out ensuring that it is achievable. “In the early stages of your career, there are more options as there are more jobs, but these reduce as you move up. At a senior position, you need to be stable in a job for 2-3 years and learn everything about the company before you opt for a promotion. Jumping too soon may set your career back by 4-5 years, says VY Verma, COO, LG, India.

7. I know everything there is to know: No job is secure forever. The business landscape is changing constantly and if you don’t want to be a dinosaur, you’ll have to upgrade your skills regularly. You need to stay on a par with colleagues and others vying for your job. Don’t expect past accomplishments to suffice. Learn constantly, especially from your mistakes. If a senior corrects you, don’t sulk or complain. You’ll not only exasperate your boss, but end up repeating your mistake and never learn.

Thursday, November 18, 2010

12 Absolutes for Digital Brand promotion Success

I have collected the following methods for digital Brand Promotion for my reader. I think it will help you to take part in this unique low cost band and product promotion process. We at virtual solution always try to bring new concept for people of kolkata. Take part this advertising and promotion method and spread your brand all over the country.

1. Welcome Emails: You have to send the first message right away. You have to follow up with two to three more messages in an attempt to build up rapport and create a dialogue with your consumer. If you are not doing this - you’re missing a perfect opportunity to set the stage for future campaigns, reinforce the recipient’s expectations of your brand or even convert them to a customer right out of the gate.

2. Bring out your Dead: Take the Dead (people who don't open, click, or order from your emails) out of your list. Don't send them every mail you send on a weekly basis, but reduce your sending to them to a bi-monthly or monthly basis. You may be surprised to find that a reduction in frequency could actual spurn a resurrection.

3. Private Email Club: If you compare recipients across campaigns, you’ll likely see that there are a handful that consistently open and click. Acknowledge them; let them know they are in your First Responders Club. Give your first responders the perks of receiving offers a couple hours before the remainder of your list; or offers unique to them. This First Responders Club could evolve further, maybe even a Private Email Club – something that could include a paid membership for personalized emails with offers sent before the remainder of the list. Your cost could be based on the shipping fees your repeat customer made in the past year (play with it based on the customer.)

4. Test, Test, Test: Take the time to test out subject lines, different highlighted products, and content. Just because you think it's a great subject line, doesn't mean your customers will. Try testing out these things to no more than 10% of your list, trying maybe three different variables. Then send the most successful performing content/segment to the rest of your list. This takes some planning, but it's worth it.

5. Train your people: The best investment you can make in your email program is to train your touch points in the collection process. Start with the people who talk to customers and prospects, ask them to list three to five reasons why people ought to sign up for your email program. Put this list together and make everyone aware of it. Listen to what is being said to prospects on the phone and (if you can) ask the customer/ prospect what they thought about the solicitation for email. Your team needs to understand why you need email, you need to continue to give them updates, listen to their concerns and make it consistent across channels.

6. Segment for Success: Move away from the idea of "blasting" your customers with email, but instead focus on segmenting them and sending them email content that is relevant and interesting to them. This can help to boost your open rates and orders.

7. Speed & Service: Email is fast and people love great service. As a customer service representative many years ago, I enjoyed anticipating events and freaking people out by showing up with what they needed almost immediately. Email allows you to get into the inbox almost immediately, use it to make sure you are providing a service. Take every single customer service communiqué within your organization and see how you can improve it through your email program.

8. Keep Asking: You never know enough! Create various conversation zones with your customers. Start with the sign up process; ask them for more than their email id. Insert a link in every email, soliciting feedback from your subscribers about your company, your service and give them a comment field. Make sure you act upon this feedback because you want to make sure that the customers aren’t ignored. Plan a quarterly email asking them about the style of your communiqués – ask them for direct feedback on ways you can improve your email program. In fact, why not ask them what they would like to see in print. In addition to asking, leverage their actual behavior; compare it with what they said they wanted and use this click data to further improve your email program.

9. Tie in Social Media: User Generated Content is huge; it gives you the third party endorsement your product/ service needs. See how you can take this feedback and incorporate it into a Web2.0 medium – a community, a blog, videos etc. If nothing else figure out a way to make a presence on the various channels – put your TV commercials on YouTube, post your emails on a blog with a little comment about the campaign.

10. Get in the Zone: Make sure you are compliant with the law, with proper digital etiquette, & that you maintain a clean sending environment. Monitor your deliverability to make sure you are delivered into the inbox.

11. Don't forget Mobile: Capture the consumers’ mobile number and use it to give them things that you promised. Mobile on a smarter phone is more personal, can be accessed anywhere, & is immediate. You should look for ways to leverage it into your dialogue.

12. Study your Reports: Make sure that you are watching all your metrics. Bounces, opens, clicks, conversions, & stages of conversions. Monitor the health of your list and most importantly involve your team in your results. Look at these results to drive future campaigns.

The future of email marketing lies in a marketer’s ability to create an interactive conversation with their clients and prospects. Leverage your knowledge about the customer, make your people part of your process and excel at service – it is as simple as that!

Arindam Sil